What is Noni ? Everything you need to know about Noni. - Sharrets Nutritions LLP

What is Noni ? Everything you need to know about Noni.

What is Noni I What is Noni juice good for I What is Noni juice used for I Nutritional facts of Noni I Benefits of Noni Juice I FAQ about Noni  I What can Noni do for you. 

The high-antioxidant superfruit that you absolutely must know about . We are  talking about noni, a fruit that has earned its name as a SUPERFRUIT due to the phenomenal antioxidants & anti-inflammatory properties noni and, more specifically, noni juice contain. Noni juice is so amazing it’s even been labeled a wonder food.

So what is noni, and what makes it so great ? 

The botanical name of noni is Morinda citrifolia, and it belongs to the Rubiaceae family. Noni juice is a health drink derived from the fruits of the Morinda citrifolia tree.

Noni is one of the most nourishing fruits known to Polynesian herbalists. Noni is a small, evergreen tree found in Pacific Islands , Southeast Asia , Australia & India & now grows in many Tropical regions of the world, and is highly regarded as a fruit with many beneficial properties.

Noni is Known as a folk remedy for numerous treatments, It has been used to make dyes for clothing as well as medicine. Even today, noni fruit along with the leaves, stems , flowers, bark & roots are used for healing. 

Noni (pronounced NO-nee) is a lumpy, mango-sized fruit that is greenish yellow in color. Noni fruit is very bitter and it has a distinct odor that is sometimes compared to stinky cheese.

Noni fruit is rich in antioxidants, Vitamin C, Vitamin B3, Vitamin A & Iron. Noni juice is said to be a magical drink as Noni affects so many bodily systems positively. 

Polynesian people have used noni in traditional folk medicine for over 2,000 years. Noni's Juice is rich source of Proxeroxine, Polysaccharides, Potassium  and Scopoletin which make it beneficial for overall Energy , Vitality & immunity and helps in detoxification. Noni is commonly used to treat health issues like constipation, infections, pain, and arthritis .[https://www.ncbi.nlm.nih.gov/pubmed/12466051]

This amazing superfruit has been shown to do many amazing things. More specifically, It has been known to help with joint pain and skin conditions, and researchers are investigating it as a possible healing tonic for cancer & chronic conditions, such as Heart disease & diabetes. [https://nccih.nih.gov/health/noni

Nowadays , noni is mostly consumed as a juice blend. This health drink is packed with potent antioxidants & may provide several health benefits.

This blog of Sharrets Nutritions provides you information about noni juice, including its nutrients, potential health benefits, and safety.

Nutritional information 

Noni Juice nutritional content varies widely , depending on the quality of the fruits and manufacturing process. 

One study analyzed One hundred seventy seven different brands of noni juice and found significant nutritional variability among them (https://www.ncbi.nlm.nih.gov/pubmed/17162334).

This is because many Manufacturers mix noni juice with other fruit juices or added sweeteners to mask its bitterness and foul odor.

That said, Tahitian Noni Juice — Manufactured by Morinda, Inc. — is the most popular brand , available on the market and widely used in Researches & studies. This Noni Juice is comprised of 89% noni fruit and 11% grape & blueberry juice concentrates along with flavors  .[ https://ec.europa.eu/food/sites/food/files/safety/docs/sci-com_scf_out151_en.pdf ]

Whereas Sharrets Noni Juice is Pure Noni Juice only and doesn’t contain any other Juices or flavors. ( No additives) . Freshly harvested grown fully ripe noni fruits are washed and aged to produce traditional noni juice. The aged juice is flash pasteurized and then filled & Packed. 

Noni Juice Nutrition-  The Nutritional information of Noni Juice is as below: 
One tablespoon (15ml.) of noni juice contains about: 

nutritional facts of noni juice

Noni also provides fatty acids, amino acids (serine, arginine and methionine), and powerful antioxidants, such as anthocyanins, beta-carotene, catechins, coenzyme Q10, flavonoids, lipoic acid, lutein, lycopene and selenium.

Noni juice also contains carbs , Like other fruit juices . It is rich in vitamin C, which is essential for skin and immune system health. (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3884093/).

In addition to that , Noni Juice is also a great source of biotin and folate — B vitamins that play many important roles in our body, including helping convert food into energy (https://www.ncbi.nlm.nih.gov/pubmed/26828517).


Pro-Xeronine -Appreciable amounts of small alkaloid which is physiologically very active and important for the proper functioning of all cells.

Scopoletin-Anti-inflammatory, Anti-histamine, Anti-bacterial, lowers blood pressure & binds to serotonin to help regulate sleep.

Anthraquinone- Controls infectious bacteria such as Staphylococcus Aureus, E.coli & Salmonella.

Damanacanthal - Inhibits growth of pre-cancerous cells.

Terpene-  Noni contain Terpene which helps with cell rejuvenation thus increasing nutrient-toxin exchange.

Phytonutrients & Selenium- Provides powerful anti-oxidant protection against free radicals.

Fatty Acids- The “essential” fatty acids in Noni juice are the important poly-unsaturated fats that we must get from our diet. These Fatty acids maintain healthy skin, heart tissue , blood vessels ,nerve cells and help balance mood.

Amino Acids - They are are the building blocks for proteins. Our bodies cannot make these ”essential” amino acids therefore we must get from our diet. Noni juice contains Seventeen to the Twenty known amino acids, including all Nine essential amino acids.

Soluble & Insoluble Fibers- Soluble fibers help cleanse the blood, decrease cholesterol, bind to fats and balances blood sugar levels. Insoluble fiber (bulk) is important for colon health.


Adaptogen : Its a a substance that has a global balancing effect on all body systems.

Alkaline : Tissue degrades and disease thrives in an acidic environment. Noni juice enhances alkaline body chemistry, the optimal state for good health.

Anti-oxidant : Anti-oxidants such as green tea and vitamin-C among others are important neutralizing “free radicals” or particles that cause DNA damage that lead to cancer.

Low Glycemic Index :  A 3:1 ratio of carbs to fiber in Noni Juice.

References: A.K. Olsen w/ Dr. Ralph Heinicke, Understanding the Miracle: An Introduction of the Science of Noni, available from Direct Source Publishing. The information on this article represents a summary of findings collected from lectures and studies by Dr. Ralph Heineke, Dr. Gerson, Dr. Hirazumi Kim, Dr. Mian-Ying Wang, Dr. Neil Solomon, Dr. Mona Harrison, Dr. William Mcphilamy, Dr. Gary Tran and others.


What is the shelf life of Sharrets Noni Juice ?

Sharrets Noni Juice has a shelf life of 2 years if not opened. Once opened it will last 6 months. Please refrigerate after opening. 

What is the difference between Sharrets Noni Juice & Other juices ?

There is a little difference between Noni fruit grown in Andaman Islands & Noni fruit grown in Other regions like Hawaii. Of course different soil , climates and other factors are more conducive to growing healthy noni fruit & plants . 

Our Contract farms are located in Bamboo flat,Mithakhari, Minnie Bay, Chidiyatapu & Hut Bay region on the big Island of Andaman Nicobar where the growing conditions and rich volcanic soil are optimal and our noni trees are lush & full of fruit round the year .

There is however very important differences between Sharrets Noni juice and many other juices regardless of which part of the world the noni is grown.

Sharrets Noni Juice is 100% pure Noni juice with nothing added. Our Noni juice is made using the traditional Hawaii method. Our noni fruits are handpicked at the peak of ripeness ensuring the highest nutritional value & healing properties. 

Our Contract farmers do not use fungicides / pesticides to grow Noni Fruit. Instead they use natural organic mulch, compost, manures, micro-nutrient rich coral calcium powders and other natural soil and plant amendments.

Potential benefits of noni juice I What can noni do for you ? What is Noni juice used for ? 

Noni juice has a plethora of health benefits. Still, it’s important to keep in mind that Studies into this fruit is relatively recent — and more researches are needed on many of these health benefits .

benefits of noni juice

  1. Noni Juice Packs an Amazing Antioxidant Punch

You have probably heard a lot about antioxidants. Diets or foods which contain antioxidants are great because they may help prevent disease-causing cell damage. 

Beta-carotene, Anthocyanins , catechins, coenzyme Q10, flavonoids, lipoic acid, lutein, selenium, lycopene and vitamin C and Vitamin E are the main common antioxidants and they can be found in many foods and as dietary supplements.

Grapeseed oil & Noni are among 2 sources where you can find many of these antioxidants. Antioxidants help reduce damage caused to cells due to oxidative stress. 

This oxidative stress can come from free radicals, which are highly unstable molecules, and naturally form when the body converts food into energy, such as when we exercise. Studies suggest that oxidative stress affects many diseases, such as cancer, cardiovascular diseases, diabetes, Alzheimer’s disease, Parkinson’s disease, cataracts and age-related macular degeneration. Ref: https://nccih.nih.gov/health/antioxidants

  1. Noni Juice helps to fights Pain Associated with Tumors

The NCCIH (National Center for Complementary & Integrative Health) reports that noni , ginkgo biloba, pomegranate, isoflavones, & grapeseed extract may be cancer-fighting foods. 

In particular, the anticancer properties of anthraquinones make noni the superfruit of interest. (https://nccih.nih.gov/health/cancer/complementary-integrative-research)

Anthraquinones are naturally occurring phenolic compounds, have been found to possibly prevent glucose from entering tumor cells, preventing metastasis, ultimately leading to cell death. This, in turn, is helpful in slowing the growth of carcinogenic cells.

A study shows by Evidence-Based Complementary and Alternative Medicine shared that some products on the shelf that contain Noni may lack anthraquinones due to processing and that the anthraquinones are most commonly found in the leaves & seeds . 

Regardless, it’s important to note that Researches are still being conducted regarding anthraquinones and their health effects on the body. Though studies shows that these compounds may help reduce pain & fatigue associated with cancer, it does not seem to reduce tumor size. https://www.hindawi.com/journals/ecam/2013/208378/, https://www.ncbi.nlm.nih.gov/pubmed/17022020

  1. Noni Juice Combats Inflammation and Enhance Immunity

For over 2,000 years, noni fruit has been used in traditional folk medicine for its pain-relieving effects. Some research now supports this benefit.

Studies published in the Journal of Natural Products demonstrates that a “new fatty acid, a new ascorbic acid derivative, and a new iridoid glycoside, a metabolite important for metabolism” were studied along with Thirteen  compounds found in fermented noni fruit juice

The study showed benefits of detoxification due to the enzymes known as quinone reductase. This suggests great anti-inflammatory traits, making noni juice a strong anti-inflammatory food . (https://www.ncbi.nlm.nih.gov/pubmed/27196335)

For ex., these traits can help reduce the effects of arthritis. By incorporating Noni juice into your diet, you may be able to provide the body with much-needed nutrients that can reduce and even help eliminate inflammation found in the body. 

In addition to that , the amino acids found in noni Juice can help boost the immune system. Noni contains Seventeen Amino acids, but the serine, arginine and methionine found in noni are particularly useful in keeping the body strong. It can even help with fitness and athletics.

  1. Noni Juice Helps Reduce Cholesterol

A study was conducted of cigarette smokers, which as we know are at particularly high risk for over the top cholesterol levels. The study, which was reported in the Scientific World Journal, gave noni juice to heavy smokers daily for Thirty days. 

The findings revealed much lower levels of cholesterol and triglycerides after consuming Noni Juice and, therefore, less inflammation in the body. (https://www.livestrong.com/article/19315-health-benefits-noni-fruit/)

It is no secret that cigarette smokers cause a great deal of cell damage within their bodies. In fact, it is reported that cigarette smoking is a major cause of cardiac disease & the reason for 1 in 3 deaths related to cardiac disease. 

Smoking raises triglycerides, lowers the HDL(good cholesterol) , causes blood clots — which are known to block blood flow to the heart & brain — and can cause an increase in the buildup of plaque within the body, 

Specifically fat, cholesterol & calcium in the blood vessels. Noni Juice can help reduce cholesterol levels, but of course, quitting smoking altogether is the best course of action. (https://www.cdc.gov/tobacco/campaign/tips/diseases/heart-disease-stroke.html)

  1. Noni Provides Cellular Repair

Noni Juice may be perfect for cellular repair. It contains naturally occuring colorless alkaloids, and alkaloids are critical in maintaining a healthy balance in the body. Studies demonstrates that the body actually produces an alkaloid called xeronine, which activates enzymes.

According to a biochemist (  Dr. Ralph Heinicke) , xeronine is a must-have for our bodies. Where it gets tricky is that as soon as xeronine is found in the body, the protein in our bodies consumes it right away, leaving us with little, if any, for cellular repair needs. (https://www.caoh.com/Noni-Educational-Information.html)

How does noni fit into all of this ? 

Noni contains only small amounts of xeronine, but the juice contains proxeronine. Proxeronine is a special colloid that prompts the release of xeronine in the intestinal tract once it comes in contact with a specific enzyme that’s found in noni juice. This can significantly boosts cellular function.

  1. Noni Juice Prevents Parasitic Disease

Noni juice just may help prevent parasitic disease. Leishmaniasis is a parasitic disease typically found in tropical areas & southern Europe from sand flies, which are much smaller than the average mosquito we know today. 

This has become more important due to drug resistance & some complications caused by possible combined HIV infection. 

Noni has a rich chemical composition that has been shown to fight the parasites with the phenolic and aromatic compounds it contains, making it a possible treatment against leishmaniasis.

Click here to buy best Noni juice in India 

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